There are numerous synonyms for the term "purchasers of goods." Common synonyms include "customers," "buyers," "consumers," "shoppers," and "patrons." Each word has a slightly different connotation. For example, "customer" suggests a more long-term relationship between the buyer and seller, while "shopper" implies more casual browsing. "Consumer" is often used in a more general context, while "buyer" is a more specific term for someone who has made a purchase. "Patron" can imply a more loyal or supportive relationship with a particular store or brand. Ultimately, the choice of synonym depends on the context and intended meaning of the sentence or paragraph.