There are several synonyms for the phrase "profit-oriented," which refers to a business or individual that prioritizes making a profit above other goals, such as societal benefit or environmental sustainability. Some synonyms include profit-focused, profit-driven, profit-centric, profit-maximizing, or profit-minded. These words all convey the idea that the primary motivation for the individual or business is financial gain. Other related terms include capitalist, mercenary, or materialistic, which imply a focus on financial gain to the exclusion of other values. However, it's worth noting that being profit-oriented is not necessarily negative; many businesses and individuals seek to make a profit while also balancing social responsibility or ethical considerations.